Promote pet adoption through collaborations and partnerships
Our Goals
By 2023
Our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.
Our Point of View:
Purina, Charity Partnerships, and Collaborations
At Purina, we love pets and passionately believe in the benefits that pet ownership bring to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising. We ecognize we are in a unique position and whilst we are already involved in a number of programmes that promote pet adoption through collaboration and partnerships, we want use our experience and partnerships in some countries to help more pets find loving homes
Existing Programmes
At Purina, charity partnerships are an important part of our commitment to helping pets. We can see the huge difference we are already making through our existing partnerships with charities and organisations across the region.
Our other commitments
Create jobs at Purina for young people across Europe
We recognise that attracting and retaining great people is critical for the future of our business.
Promote pets in the workplace
We want to use our expertise in allowing pets in our offices to help other companies do the same.
Remove artificial colourants from our products
Many of our products are already free from artificial colourants. By 2023 all will be.
Deliver accessible product information and pet care advice
We believe in empowering consumers to make informed choices.
Promote responsible pet ownership programmes for children
We want to help educate more children across Europe to learn about responsible pet ownership.
Implement responsible sourcing
We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.
Improve the environmental performance of Purina’s packaging
We have an obligation to reduce our environmental impact and encourage recycling.